Feel-good healthcare, delivered. This document codifies the Hellomello identity — voice, visual system, and the compliance language that keeps every piece of content TGA- and AHPRA-aligned.
VERSION 1.0LAST UPDATED 2026-05-28OWNER Hellomello BrandSTATUS Live
An Australian alternative telehealth clinic. AHPRA-registered doctors and nurse practitioners. 100% online. No physical clinics. No GP referral needed. Available anywhere in Australia.
What we do
Patients complete a short pre-screening questionnaire, book a telehealth consultation, and if eligible receive a personalised care plan with medication dispatched via pharmacy partners.
Care is delivered end-to-end online — eligibility, consultation, plan, dispatch and aftercare — without the friction of a traditional GP funnel.
50K+
Patients
4.7★
Google rating
Sameday
Dispatch
What makes us different
01
Feel-good healthcare
We care about how the experience feels. Every interaction should leave the patient feeling better, not drained.
02
Simple, stress-free process
From eligibility to receiving care, every step is designed to feel effortless. No waiting rooms, no referrals.
03
Laid-back but legit
AHPRA-registered clinicians. Regulated. Compliant. We just don't make it feel stiff or formal.
04
Warm, human-centred care
Hellomello cares about the person behind the patient — and it shows in every interaction.
02 — Foundation
Brand heart
Why we exist, what we're here to do, and where we're going. Every campaign, page and conversation rolls up to one of these three statements.
Our why
Healthcare should help with headaches, not cause them. We exist to give Australians access to alternative care that actually makes them feel good.
Mission
To keep things simple: we're here to help you feel better. Feel-good healthcare that takes the stress out of getting help.
Vision
A world where healthcare doesn't suck. Where people feel like a person, not a chart. Where relief is accessible, not a battle to earn.
Our values
01
Kindness & empathy
We're not here to rush you out the door. Every person deserves to feel heard and supported.
02
Patient-centred care
You're more than a chart. Your care should be personal and feel good, every time.
03
Zero judgement
No cold stares, no intimidating jargon. A safe, kind space where you can talk about what you need.
04
Accessible & convenient
Healthcare should be set up for the people who need it. Online, simple, no barriers.
05
Laid-back but legit
We keep it chill, but we're serious about providing the best care. Approachable and expert.
06
Going above & beyond
"Good enough" isn't good enough. We go all in because our patients deserve it.
03 — System
Colour palette
Cream and dark green are the load-bearing pair. Terracotta is the primary accent for emphasis, numerals and section markers. Lavender, sage and blue act as supporting tones for illustrations and section tiles.
Primary colours
Cream#FEFAE0
Light Terracotta#DDA15E
Terracotta#BC6C25
Lavender#BEB8EB
Sage#B2DCD0
Blue#2A78A0
Dark Green#283718
Transparent / on-context
White#FFFFFF
Green ink#283718
Terra ink#BC6C25
Green ink#283718
Green ink#283718
Blue ink#2A78A0
Green ink#283718
Usage rules
background.defaultCream — the warm canvas behind body content.#FEFAE0
background.inverseDark green — full-bleed sections, footers, value tiles.#283718
accent.softLight terracotta — eyebrows on dark, highlights, illustration.#DDA15E
accent.coolSage — approved tags, soft surfaces on dark sections.#B2DCD0
accent.supportLavender — illustration and tertiary supporting moments.#BEB8EB
accent.infoBlue — informational labels, links inside dark sections.#2A78A0
04 — System
Typography
Three families. League Spartan does the heavy lifting for display. Neue Einstellung is reserved for secondary display moments. Inter carries everything readable. Never substitute, never mix in a fourth.
League Spartan · Primary display font
Telehealth built around you.
League Spartan 900 · H1 at 54px · line-height 0.92 · letter-spacing -0.025em USE FOR · all headings (H1 / H2 / H3), nav, CTAs, buttons, eyebrows, pricing, section numerals
Neue Einstellung · Secondary display font
Feel-good healthcare, delivered.
Neue Einstellung · Sub-headings and secondary display text · Retained from original brand bible · Never for body copy NOTE · Specimen above renders in a serif fallback when Neue Einstellung is not installed locally; use the licensed file in production.
Inter · Body copy font
Our AHPRA-registered doctors and nurse practitioners support you through every step of the process. From your pre-screening questionnaire to your personalised care plan, we make sure the experience feels simple, clear, and completely judgement-free.
Inter 400 · Body at 15px · line-height 1.7 · letter-spacing 0 USE FOR · website body paragraphs, card descriptions, FAQ answers, blog posts · Inter 600 for inline emphasis
Hellomello has a primary wordmark, a secondary cream-on-green lockup, a coloured-letters alternative, and a single-letter submark. Always use the approved files.
Logo options
Primary logo
hellomello
on cream / white
Secondary logo
hellomello
on dark green
Alternative — coloured
hellomello
social & merchandising
Submark
h
app icons / avatars
Tile lockup
Coloured tile lockup — social grids, packaging
H
E
L
L
O
M
E
L
L
O
five-by-two grid · one letter per swatch
Logo rules
Always do
Always use approved logo files; never recreate from type.
Maintain minimum clear space equal to the height of the "h" on all sides.
Use the dark green logo on cream and white backgrounds.
Use the cream logo on dark green backgrounds.
Submark is approved for social profile images and app icons.
Alternative tile logo is approved for social content and merchandising.
Never do
Never stretch, distort or rotate the logo.
Never apply gradient fills to the logo.
Never place on a busy photographic background without a container.
Never use unapproved colours on the logo.
Never add drop shadows or glow effects.
Never reproduce the wordmark from type — always use the file.
06 — Voice
Brand voice
The friendly fello. Like a mate who knows when to crack a joke and when to get serious — chill, supportive, smart, but never too formal.
The friendly fello
Catching up with a friend over coffee.
Imagine a mate who's always there for you. The one who knows when to crack a joke to lighten the mood and when to get serious. Chill, supportive, smart, but never too formal.
When Hellomello talks, it feels relaxed, simple, warm, with a bit of humour but always with kindness and respect. Yes, we can be clinical — it's always done with a warm and friendly tone.
01
Friendly but professional
Casual, not too casual. Warm and approachable, but you can trust us.
02
Empathetic & caring
We listen. You never feel like just another number. We've always got your back.
03
Honest & transparent
Clear, simple answers. No medical jargon. No sugarcoating.
04
Laid-back but legit
Chill, but serious about providing the best care. You'll feel at ease knowing we've got it covered.
A GP waiting roomCorporate or clinicalJargon-heavyPreachyConfusing or formalOverpromising results
07 — Voice
Tone by channel
The voice is constant; the tone flexes per channel. Use this matrix as the first reference when drafting any new piece of copy.
ChannelToneExample
WebsiteClear, confident, warm"Telehealth consultations built around you. Not the other way round."
Blog / SEOInformational, helpful, approachable"Here's everything you need to know about telehealth in Australia."
Social mediaFun, laid-back, positive"No judgement, just good vibes. Check your eligibility in 2 minutes."
EmailWarm, calm, one clear action"You're almost there. Finish your sign-up and we'll guide you through the rest."
Customer serviceWarm, patient, helpful"Hey there! Don't worry, we've got this. Let's get you booked in."
RemindersFriendly, clear, considerate"Your appointment is just around the corner. Let us know if you need anything."
Ads / paid mediaDirect, benefit-led, compliant"Check your eligibility in 2 minutes. AHPRA-registered doctors, 100% online."
Follow-upSupportive, positive, relaxed"How are you doing? We're all ears, reach out any time."
No urgency language
"Limited time only", "Act now", "Don't miss out" create pressure. Hellomello is calm and supportive, not pushy.
Short & mobile-first
Most Hellomello traffic is on mobile. Short sentences, short paragraphs, scannable. Never walls of text.
Emoji guidelines
Social and informal comms only. Never in website copy, blog posts or professional documents.
08 — Compliance
TGA / AHPRA language guide
The single most important section in this document. Run every piece of promotional, social and ad content through this guide before publishing.
This section is non-negotiable.
Apply to every piece of Hellomello content before it is published. When in doubt, default to the approved list. Never guess.
Approved
Use freely
What we do
Telehealth consultationsOnline telehealth clinicAlternative telehealth clinicAlternative healthcareAlternative medicineAHPRA-registered cliniciansAccess to alternative healthcarePersonalised care plans
Process & eligibility
Check your eligibilityIf eligible, we'll guide youPre-screening questionnaireBook a telehealth consultationSubject to eligibilityResults may varyOutcomes are patient-specific
Service & care
Support for your health journeyOngoing careOngoing aftercareCompassionate careFeel-good healthcare100% onlineSame day dispatchFast, discreet deliveryNon-judgemental environment
Credentials
AHPRA-registered doctorsAHPRA-registered nurse practitionersQualified practitionersLicensed and confidential
Banned
Never use
Treatment claims
Treatment for [condition]Relief from [condition]CureFixGuaranteed resultsProven to treatClinically proven
Restricted substance references
Medicinal cannabisCannabisMarijuanaWeed / potCBD / THCPlant-based medicineNatural medicine
"Sleep" in copyNamed condition"Sleep Quality Support" as website label only
"Anxiety" / "stress"Named conditions"Stress & Wellbeing Support" as website label only
Before / after
Don't"Treatment for pain"
Do"Support for your health journey"
Don't"Relief from anxiety"
Do"Access to alternative healthcare"
Don't"Cure your sleep problems"
Do"Sleep Quality Support, check your eligibility"
Don't"We'll fix your chronic illness"
Do"Ongoing health management, if eligible"
Don't"Medicinal cannabis clinic"
Do"Alternative telehealth clinic"
Don't"Limited time, act now"
Do"If you've been thinking about it, this may be a good time to start"
Don't"Best doctors in Australia"
Do"AHPRA-registered doctors who truly listen"
Don't"Guaranteed results"
Do"Outcomes are patient-specific, our doctors will guide you"
Don't"Cannabis for your anxiety"
Do"Alternative healthcare, if eligible"
09 — Compliance
Conditions we can mention
Naming a condition is permitted when framed around why someone seeks care, not what the treatment does. Use "may be helpful with issues relating to" or "our clinicians may support patients experiencing" — never "treats", "relieves", or "fixes". The "when [other thing] isn't working" pattern is compliant.
Condition 01
Pain Management
When massage, physio or chiro only provide limited relief.
Managing pain can make life challenging. Our clinicians may support patients experiencing issues relating to pain management.
Pain Management Support
Condition 02
Sleep Support
When sleep apps, acupuncture or white noise aren't improving your rest.
Sleep affects our daily lives and general health. Our services may be helpful with issues relating to sleep.
Sleep Quality Support
Condition 03
Stress & Wellbeing
When meditation, psychology or breathwork aren't easing day-to-day stress.
It can be hard to ask for help. Our clinicians may support patients experiencing issues with stress and mental wellbeing.
Stress & Wellbeing Support
Condition 04
Women's Health
When you're looking for more personalised options for your health.
Our clinicians may support patients experiencing issues relating to women's health and hormonal wellbeing.
Women's Health Support
Condition 05
Chronic Health
When ongoing symptoms are affecting your daily life.
Our services may be helpful with issues relating to chronic and ongoing health management.
Chronic Health Management
Condition 06
Neurological Support
When conventional options haven't provided the relief you need.
Our clinicians may support patients experiencing issues relating to neurological symptoms and conditions.
Neurological Support
Framing rules
ApprovedNever
"issues relating to pain management""treatment for chronic pain"
"issues with sleep""fixes your sleep problems"
"may be helpful with issues relating to""helps with / treats / relieves"
"our clinicians may support patients experiencing""we treat patients with anxiety"
"depending on your situation""guaranteed to work"
"check your eligibility""get started with pain relief"
"when [other thing] isn't working""better than physio / medication"
"if eligible, we'll guide you through the rest""get the relief you deserve"
10 — Compliance
Testimonials
A comment becomes a regulated testimonial the moment it references any clinical aspect of care. Use the one-question filter: does this review mention why they came, what they were treated for, or what changed in their health? If yes — it cannot be used.
The three triggers
01
Symptom
The specific symptom or reason the person sought treatment. Mentioning why they came = clinical aspect.
02
Diagnosis or treatment
The specific diagnosis they received or treatment provided by the practitioner.
03
Outcome
Any specific result, improvement, or reference to the practitioner's skill or effectiveness — directly or by comparison.
Examples
✓ We can use these
"The booking process was so easy. I was set up within a day."
"The nurses were so kind and easy to talk to. I never felt judged."
"I was surprised how simple the whole process was."
"The team was professional and the whole experience felt really smooth."
"I wish I had done this sooner. Getting started was the easiest part."
× We cannot use these
"My pain is so much better since starting with Hellomello." outcome
"I finally got a good night's sleep after my first month." outcome referencing symptom
"The doctor understood my anxiety and knew exactly what I needed." symptom + clinical skill
"After years of chronic pain I finally found something that works." outcome